One of the books that I’ve recently read is Enchantment by Guy Kawasaki. This is like the How to Win Friends and Influence People of the present times.
Guy talks about how he was enchanted by his first MAC computer back in the 80s and how he got to work for Apple for more than 25 years now.
He brings the concept of empathy into the business world, which I think is probably the current and the next step for big business to explode. It’s the same concept that Gary Vaynerchuk is advocating for several years now, concept that brought him the millions of dollars and the reputation he has right now. But I’ll talk more about Gary Vee in a future post because he’s a great guy and he deserves my full and unconditioned attention.
I love this book because Kawasaki talks about how to detect fake smile and how to enchant people with a legit and sincere smile (the zygomatic muscle kicks ass). He also advocates on the importance of dressing, as well as the equation of the perfect handshake (this one is crazy).
F*ck, here I go again. Guy gives credit to Gary Vee and embraces the fact that to enchant people you could and should moderately use swearing and forbidden language, which is something that Vaynerchuk is Zen-master at.
“Your message needs to be short, simple, and digestible.” (ClicktoTweet)
This is something that I think it’s crucial today when there’s this flood of data and information coming to people. Information is not important anymore, it’s what you do with it. Guy teaches you how to select information and how to give it to your public so that you can enchant them.
Not to mention that Kawasaki brings social platforms into the scene. He teaches how Facebook, Twitter, Pinterest, StumbleUpon and other social media tools can create enchantment and he points out the immense importance of promotion over these platforms. They are important not only to people, but to large companies as well.
Big industries know that they won’t make it if they don’t have social presence nowadays. These platforms also put you and me (the average internet user) on the same line with large companies because you have the power to leverage your message to billions of people, with basically no costs.
For the sake of not wanting to make this one a very large post, my conclusion is that Enchantment by Guy Kawasaki is a must read for everyone that has a message to deliver to the world and for those who want to have better social connections. It’s basically a book that anyone can find something good in it and apply it in their lives.
Have you read it? If so, what do you find as being the most significant concept from it? Let’s debate on that in the comment sections below.
Enchantment: The Art of Changing Hearts, Minds, and Actions.
Photos: here and here