With my head stuck into Thinking Fast and Slow, the voluminous book by Nobel Laureate Daniel Kahneman, I started becoming more familiar with the field of behavioral economics. Kahneman discusses extensively about cognitive biases and automatic (unconscious) mechanisms that drive human behavior (unconscious to you and me of course – unless you are actively aware of them).
Such mechanisms may allow deceitful/scheming/manipulating entities to exploit us for different purposes.
Other biases may provide rationale behind personal development babble. One of them, the focus of this write-up, is the priming effect. It caught my interest and it made me read a few scientific papers about it. Over the last few decades the priming effect has received a cocktail of appraisal and criticism on behalf of the research community.
In short, “priming is an implicit memory effect in which exposure to one stimulus (i.e., perceptual pattern) influences the response to another stimulus.” (more)